Torres Cafe and Catering
Website Design
Fall 2022
Torres Cafe and Catering is the only Puerto Rican restaurant in Perth Amboy, New Jersey, offering a unique and intimate dining experience that immerses customers in Old San Juan's rich culture through its vibrant colors and warm atmosphere. This website design brief aims to create a website that reflects the welcoming ambiance of Torres Cafe and Catering.
Problem
Torres Cafe and Catering, the only Puerto Rican restaurant in Perth Amboy, New Jersey, faced financial struggles during the pandemic and was forced to reduce its workforce. Despite their authenticity in Puerto Rican cuisine, particularly with their empanadas, the restaurant lacks current branding and a website design to showcase their warm and intimate atmosphere.
Research
Synthesis
User Flow
Prototype
Validation
"I love that the daily menu highlights are prominently featured, and it's clear that the restaurant takes pride in delivering fresh and high-quality food. I feel like I'm transported back to the restaurant and can almost smell the delicious aromas of the food." -Customer, Isabella S.